As the Digital Art Director for Capital One Bank’s small business sector, I spearheaded innovative initiatives and campaigns that introduced animation, motion graphics, and enhanced interactivity across our digital platforms. These efforts spanned web pages, social media, and applications, aiming to improve user engagement and experience. My role involved creating concepts, mood boards, storyboards, and presentations, alongside developing digital and interactive designs. I focused on crafting new user interfaces and experiences for web pages, emails, landing pages, and both animated and static rich media banners.
In an era when social media platforms like Facebook and Twitter were yet to widely adopt motion graphics and mini-videos, I foresaw their potential. I was instrumental in introducing concepts such as cinema-graphs, explainer videos, and motion graphics. These innovative tools were designed to capture users’ attention, effectively stopping viewers in their tracks and directing them to our advertisements. Today, these elements are pivotal in social media marketing, serving as powerful eye-catchers.
My expertise and forward-thinking strategies led to an invitation to Facebook’s headquarters in Washington, DC. Accompanied by my Director of Creative and top directors and managers from Capital One Small Business, we spent a day brainstorming with Facebook’s leading creatives. This collaboration was aimed at strategizing and developing more engaging and dynamic campaigns. The convergence of ideas from this session contributed significantly to our creative success.
The efforts and creativity of my team culminated in winning three prestigious awards at The Financial Communications Society Portfolio Awards in New York City. These accolades are a testament to the innovative and effective campaigns we developed, underlining the impact of our strategies and the value of our creative initiatives in the financial communications landscape.
If you would like to see more of my motion graphics, Flash and HTML5 animations that I created for Capital One, Send me an email to schedule a presentation.
