I was the Creative Director at EasiLoans and I was in charge of managing and developing new brand guidelines, UX/UI interface designs, all website, digital and multimedia marketing campaigns, social media, presentations, trade show booths, video presentations, print materials and marketing assets. Introduced new and innovative ideas and trends across multiple applications and devices while maintaining consistency, accessibility and accuracy through brand guidelines and followed ADA 508 compliance across all channels.
I designed a marketing agent and customer dashboard sections that would allow users to login and select different resource areas to help them through the loan process. These included video tutorials, FAQ section, a loan calculator, and marketing manual. I made the interface for the dashboard simple with Icons that a user could select which made the process more intuitive and easier to follow with less cognitive overload.
I also created several explainer videos that were applied across several channels to help with brand awareness as well as to guide and teach agents and consumers on the EasiLoans process.
I worked alongside and collaborated with our CEO, CFO, VP and technology officers, designers, motion graphic animators and developers. I also maintained strong and trusting relationships with our vendors to successfully meet all of the deadlines and goals that were assigned to me.
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